Messe Berlin Messe Berlin

DESIGN CONCEPT FOR AN ORIENTATION SYSTEM AT MESSE BERLIN
The specific requirements of the Messe Berlin trade fair premises, in particular the heterogeneity of the buildings, necessitate a guidance system that easily melds with very differing architectural conditions. The design used a very clear visual language and a unified approach and structure, to enable simple and quick orientation. This design is based on Messe Berlin’s own corporate design. This was a project by Messe Berlin in cooperation with Prof. Achim Heine of the Berlin University of the Arts.

Messe Berlin Messe Berlin
  Messe Berlin Messe Berlin