German Design Council

“Design is the Message” takes up the idea of American media theorist Marshall McLuhan: the medium is the message. It is through design as an interface that people can gain access to innovative technology. Five thematic booths visualise factors that currently influence the design of the interfaces. The key to our spatial design concept is to look at design as a whole while also considering specifics. We present a large 3D puzzle as a powerful evocation of the relationship between the whole and its parts. These abstract, crystalline shapes show the possibility of adaptation, change, and growth. Project: MARTINI, MEYER